Achieving Top-of-Mind Awareness

Becoming the First Choice of Your Sphere of Influence, Leads, and Target Audiences. 

Maintaining a top-of-mind awareness with your Sphere of Influence (SOI) and community is crucial for scalable and sustainable business growth. This requires a strategic and personalized approach to marketing, communication, and engagement. It’s about consistently reaching out to your network several times a year, actively participating in community events, hosting your own gatherings, maintaining a robust social media presence, and targeted direct-mail campaigns.. Additionally, exuding professionalism and being perceived as an authority on real estate is essential.

A coach can provide invaluable guidance on whom to contact, the most effective methods for outreach, and the ideal frequency for communication. Real estate agents who overlook or underestimate the importance of this process often find it challenging to advance in their business. A coach ensures that these critical steps are consistently followed and provides the necessary accountability.

Terra Firma Coaching and Marketing: A Dual Approach and Comprehensive Solution for Real Estate Professionals

Terra Firma stands out with its distinctive blend of expert coaching and full-suite marketing services tailored specifically for real estate professionals. Our holistic approach not only helps real estate agents build a strong business presence but also ensures the effective execution of targeted marketing campaigns. We focus on your Sphere of Influence (SOI), leads, and geographical farming (GEO farms) to drive top-of-mind awareness and success.

“What truly sets Terra Firma apart is our dual approach,” says Dawn Dunavant-Banks, CEO. “We offer more than just strategic guidance. We handle the complete implementation of your marketing plans, from initial strategy development to final execution.”

Our Key Services Include:

• Expert Coaching

• Listing Marketing

• Direct Mail Campaigns

• Social Media Strategy

• Remarketing / Retargeting Campaigns

• Database Research, Cleaning, and Organization

• Event Promotion

• Email & Digital Campaigns

With decades of experience in real estate, business development, and marketing, our leadership team brings unparalleled expertise. We’ve sold thousands of homes, managed multiple brokerages, and built successful real estate teams, providing us with profound insights into what it takes to excel in this competitive industry.

Andy Kueny, a leading real estate coach specializing in teams and brokerages, adds, “Our extensive background equips us with deep insights into excelling in this dynamic, highly-competitive field. We understand precisely what needs to be done and how to execute it with consistency and precision. Every aspect of our clients' marketing and personal growth is managed with expertise and dedication.”

Tailored Solutions for Every Business

At Terra Firma, we recognize that a one-size-fits-all approach doesn’t work. That’s why we offer customized programs to meet the unique needs of each partner. Our solutions ensure consistent execution with oversight from a dedicated personal business manager. Whether you need coaching, marketing services, or a blend of both, we offer flexible solutions starting at $750 per month, with no long-term commitments required.

“Our onboarding process is simple and efficient,” explains Dawn Dunavant-Banks. “Partners choose the program that best suits their needs, sign a straightforward agreement, and we handle the rest. We’ll keep you accountable to your business growth goals while providing comprehensive support in planning, budgeting, and executing impactful marketing campaigns.”

Discover more about how Terra Firma can help you build a strong brand and achieve lasting success at TerraFirmaCoaching.com.