Successful Real Estate Agents Concentrate on Business Activities Within Their Control
- Terra Firma Consulting and Marketing
- Sep 15, 2024
- 2 min read

In a world filled with variables beyond our control—such as economic shifts, market fluctuations, interest rates, and external behaviors—it’s crucial to focus on what you can influence. By prioritizing activities that generate prospects, foster meaningful connections, and actively engage in your community, you can make a significant impact and expand your sphere of influence. This focus is vital for effective business planning and sustainable growth.
Shift Your Focus to Inputs That Drive Growth
Rather than fixating solely on profits and final outcomes, analyze the inputs and actions that drive your success. Evaluate how specific efforts, such as personal engagement and time investment, contribute to positive results. Understanding these factors allows you to refine your strategies, enhance efficiency, and optimize your workload and time management.
Maximize Control Over Your Business Activities
Instead of stressing over uncontrollable factors, direct your energy toward activities within your control. Prioritize tasks that create prospects and foster connections, and engage deeply with your community. This approach will lead to a steadily growing income and overall business success. By focusing on manageable elements and taking deliberate actions, you position your business for long-term growth and financial security.
Leverage a Dual Approach with Terra Firma Consulting and Marketing
At Terra Firma, we understand that effective business planning requires both strategic guidance and hands-on execution. Unlike typical coaching organizations, we offer a dual approach that not only advises and coaches, but also implements effective marketing strategies designed to build a strong, trusted brand.
What Sets Terra Firma Apart
“What sets Terra Firma apart from other coaching organizations and real estate marketing firms is our dual approach,” explains Dawn Dunavant-Banks, CEO of Terra Firma. “We not only help clients design effective marketing campaigns, budgets, and schedules but also execute 100% of the marketing plan.”
Andy Kueny, co-founder and leading real estate agent coach, adds, “Our extensive experience gives us a profound insight into what it takes to excel in this competitive industry. We not only understand what needs to be done but also how to execute it with consistency and precision. Every aspect of our clients' marketing and personal growth is managed with expertise, dedication, and a strategic focus.”
Customized Solutions for Every Business
Terra Firma’s approach is tailored to meet the unique needs of each partner. We offer customized programs with consistent execution overseen by a dedicated personal business manager, starting at $750 per month with no long-term commitments.
Terra Firma’s key services include:
Expert Coaching
Listing Marketing
Direct Mail Campaigns
Social Media Strategy
Remarketing/Retargeting Campaigns
Database Research, Cleaning, and Organization
Event Promotion
Email & Digital Campaigns
“Our onboarding process is seamless,” says Dawn Dunavant-Banks. “Partners choose the program that best fits their needs, sign a straightforward agreement, and we take care of the rest. We foster accountability for their business growth goals while offering extensive support in planning, budgeting, and executing strategic marketing campaigns.”
Discover more about how Terra Firma can help you build a trusted brand and achieve lasting success at TerraFirmaCoaching.com.
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