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Business Growth Strategy for Real Estate Agents

Planting and Nurturing for an Abundant Future Harvest


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To achieve sustained success, a well-structured business growth strategy is essential. Our seasoned coaching and consulting team offers thorough guidance on all critical components needed to craft and execute a successful growth plan:




  • Defining Your Brand and Market Position: Establish a clear and compelling brand identity.

  • Clarifying Service Value: Highlight the unique benefits and value of the services you offer.

  • Developing a Marketing Plan and Budget: Create a strategic marketing execution plan aligned with a realistic budget.

  • Implementing a Client Nurturing Program: Foster ongoing relationships with clients to enhance loyalty and satisfaction.

  • Strategizing for Real Estate Agents: Optimize property listing and post-close marketing efforts.

  • Refining Operational Systems: Streamline daily processes and systems for better efficiency.

  • Tracking Progress: Monitor and evaluate performance to ensure continued growth and success.


Integrating these elements into your daily operations will elevate your performance, setting you apart from the competition and will significantly build top-of-mind awareness..


Terra Firma Coaching and Marketing: A Dual Approach


Terra Firma offers a unique blend of expert coaching and comprehensive marketing services specifically designed for real estate professionals. Our holistic approach ensures that you build a strong business presence and execute effective marketing campaigns that target your Sphere of Influence (SOI), leads, and geographical farming (GEO farms).


“What truly sets Terra Firma apart from other coaching and marketing firms is our dual approach,” explains Dawn Dunavant-Banks, CEO. “We don’t just provide strategic guidance; we also fully execute your marketing plans, from initial strategy development to final implementation.”


Our key services include:


  • Expert Coaching

  • Listing Marketing

  • Direct Mail Campaigns

  • Social Media Strategy

  • Remarketing / Retargeting Campaigns

  • Database Research, Cleaning, and Organization

  • Event Promotion

  • Email & Digital Campaigns


The leadership team at Terra Firma brings decades of experience in real estate, business development, and marketing. Having sold thousands of homes, managed multiple brokerages, and built successful real estate teams and businesses, we offer unparalleled expertise and insight.


Andy Kueny, a top real estate coach specializing in teams and brokerages, adds, “Our extensive background equips us with deep insights into excelling in this highly-competitive field. We know exactly what needs to be done and how to execute it effectively and consistently, ensuring every aspect of our clients’ marketing and personal growth is managed with precision and dedication.”


Tailored Solutions for Every Real Estate Agent


Understanding that one-size-fits-all solutions don’t work, Terra Firma provides customized programs to meet the unique needs of each partner. We ensure consistent execution with oversight from a dedicated personal business manager. Whether you need coaching, marketing services, or a combination of both, we offer flexible solutions starting at $750 per month, with no long-term commitments.


“Our onboarding process is simple and effective,” says Dawn Dunavant-Banks. “Partners select the program that best suits their needs, sign a straightforward agreement, and we handle the rest. We’ll keep them accountable to their business growth goals while offering comprehensive support in planning, budgeting, and executing impactful marketing campaigns.”


Discover more about how Terra Firma can help you build a strong brand and achieve lasting success at TerraFirmaCoaching.com.

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